Valentine’s Day Business Advice: Express Love for Your Customers

Women TIES

Business advice for women entrepreneurs and small business owners


With Valentine’s Day approaching, I wanted to make sure women entrepreneurs remembered to share their expression of “love” with their clients and customers.

By the middle of the 18th century, Valentine’s Day was a customary day for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes. Handwritten notes and sentimental thoughts were converted over time to a billion dollar industry. According to today’s statistics, Valentine’s Day has become the second largest card sending holiday with an estimated 2.6 billion cards sent.

As I review these statistics, I wonder how a simple idea like creating Valentine’s Day cards could translate over time to a billion dollar industry. Is love what really fuels business success?

It’s hard to be innovative in a world of a billion business success stories. I’m sure most women entrepreneurs wish they…

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