Business advice for women business owners and small businesses
Yesterday I had an unexpected conversation with one of our members as we spoke about her business during her annual Women TIES membership renewal call. She said, “I know I should be doing more social media marketing but honestly I love being out on sales calls more.” I told her she was lucky to have such a strong love for sales since so many women entrepreneurs prefer social media marketing exercises over direct sales activities.
I asked her where her comfort with sales came from and she said, “When I started working for my father’s company my first job was making collection calls. I did not love making those calls but honestly it made me much more comfortable in sales once I had my own business.”
I learned something from my conversation with her that I wanted to share with my…
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